[Ebook] ↠ Advertising: More Fun in the Philippines Author Tony Harris – Varanus.us

Advertising: More Fun in the PhilippinesAt The Heart Of The Recent Increase In Tourism Numbers To The Philippines Lies The Advertising Campaign That Became A Social Media Phenomenon It S Fun In The Philippines The Campaign By BBDO Guerrero, The Philippines Most Awarded Advertising Agency, Has Garnered Awards And Acclaim All Over The World And Is Seen As A Benchmark For International Tourism Communications.After Over Two Decades Working At Some Of London S Most Successful Advertising Agencies, Tony Harris Packed Up His Collections Of Bass Guitars, Vinyl 45s And Dr Martens And Joined BBDO Guerrero As Chief Executive This Is The Story Of What Happened Next.

    10 thoughts on “[Ebook] ↠ Advertising: More Fun in the Philippines Author Tony Harris – Varanus.us


  1. says:

    1bookaweek 17 of 53 Paying my last respect to former DOT Secretary Mon Jimenez by re reading the days of working together when we launched It s More Fun In The Philippines ad campaign in 2012 It was fun pero kayo po ang nagparealize sa akin na at the heart of this fun tourism campaign was the countless jobs it helped create for our fellow Filipinos Countless jobs Those words forever changed the way I look at the role my work as an advertising creative play in enriching people s lives 1bookaweek 17 of 53 Paying my last respect to former DOT Secretary Mon Jimenez by re reading the days of working together when we launched It s More Fun In The Philippines ad campaign in 2012 It was fun pero kayo po ang nagparealize sa akin na at the heart of this fun tourism campaign was the countless jobs it helped create for our fellow Filipinos Countless jobs Those words forever changed the way I look at the role my work as an advertising creative play in enriching people s lives Wow, you have the best client soul, MonJ Maraming salamat po for touching mine Rappler reports Former tourism chif Mon Jimenez dies Week 17 of 53Advertising More Fun In The Philippinesby Tony Harris FromAt the heart of the recent increase in tourism numbers to the Philippines lies the advertising campaign that became a social media phenomenon It sfun in the Philippines The campaign by BBDO Guerrero, the Philippines most awarded advertising agency, has garnered awards and acclaim all over the world and is seen as a benchmark for international tourism communications.After over two decades working at some of London s most successful advertising agencies, Tony Harris packed up his collections of bass guitars, vinyl 45s and Dr Martens and joined BBDO Guerrero as Chief Executive This is the story of what happened next MY NOTES This section keeps getting updated 1bookaweek bookofthemonth AdvertisingMoreFunInThePhilippines TonyHarris ItsMoreFunInThePhilippines DOT RIPMonJ


  2. says:

    A good read on a once in a lifetime opportunity, not just in terms of the scale of the project but also the way things come together, internally in the agency BBDO Guerrero and externally how the campaign took off in social media and how the Filipino took it to heart and became the production agency for the campaign We should all be so lucky to produce something as great as this


  3. says:

    It got me through 6 hours of waiting for repairs to be finished I was giggling like a deranged serial killer in the waiting area.This book is basically about a foreigner adjusting and clearly enjoying life in the Philippines and in a Philippine agency.Isn t a classic but an enjoyable read.

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