Comprender los medios de comunicación: Las extensiones

Comprender los medios de comunicación: Las extensiones del ser humano❴PDF / Epub❵ ✅ Comprender los medios de comunicación: Las extensiones del ser humano Author Marshall McLuhan – Varanus.us Algunas de las expresiones creadas hace unos a os por Marshall McLuhan, como aldea global o el medio es el mensaje , han pasado ya a formar parte de nuestro vocabulario habitual Y, del mismo modo, sus Algunas de las expresiones creadas hace unos medios de ePUB ´ a os por Marshall McLuhan, como aldea global o Comprender los eBook ê el medio es el mensaje , han pasado ya a formar parte de nuestro vocabulario habitual Y, los medios de PDF/EPUB ê del mismo modo, sus teor as siguen desafiando nuestra sensibilidad y nuestros supuestos acerca de c mo y qu comunicamos Lo que mucha gente no sabe, sin embargo, es que todo ello parti del libro que el lector tiene en sus manos un cl sico de la comunicaci n de masas que hoy en d a, en un nuevo contexto, pide ya una nueva definici n Precisamente, este es el objetivo de esta cuidada reedici n no s lo aprovechar el notable resurgimiento del inter s por la obra de McLuhan para relacionarla con los ltimos avances en el citado campo de la televisi n por cable a los ltimos inventos en el campo de la telefon a, pasando por el desarrollo de nuevas ecolog as de la informaci n y la aparici n de revistas especializadas , sino volver a evaluar el texto a la luz de los cambios tecnol gicos, pol ticos y sociales que se han producido en los albores del siglo XXI, lo que queda perfectamente reflejado en la nueva introducci n de Lewis H Lapham.

    10 thoughts on “Comprender los medios de comunicación: Las extensiones

    Comprender los medios de comunicación: Las extensiones y qu comunicamos Lo que mucha gente no sabe, sin embargo, es que todo ello parti del libro que el lector tiene en sus manos un cl sico de la comunicaci n de masas que hoy en d a, en un nuevo contexto, pide ya una nueva definici n Precisamente, este es el objetivo de esta cuidada reedici n no s lo aprovechar el notable resurgimiento del inter s por la obra de McLuhan para relacionarla con los ltimos avances en el citado campo de la televisi n por cable a los ltimos inventos en el campo de la telefon a, pasando por el desarrollo de nuevas ecolog as de la informaci n y la aparici n de revistas especializadas , sino volver a evaluar el texto a la luz de los cambios tecnol gicos, pol ticos y sociales que se han producido en los albores del siglo XXI, lo que queda perfectamente reflejado en la nueva introducci n de Lewis H Lapham."/>
  1. says:

    This was a frustrating read Lots of intriguing ideas, but presented with vague language and very little supporting evidence Sometimes while reading it I was unsure if I was reading the profound thoughts of a genius that was above my comprehension, the ramblings of a mad man, or just the drivel of a hack who thought he was a lotclever than he actually was.The scholarship in this book is embarrassingly sloppy At times he makes big claims with absolutely no evidence to support them When h This was a frustrating read Lots of intriguing ideas, but presented with vague language and very little supporting evidence Sometimes while reading it I was unsure if I was reading the profound thoughts of a genius that was above my comprehension, the ramblings of a mad man, or just the drivel of a hack who thought he was a lotclever than he actually was.The scholarship in this book is embarrassingly sloppy At times he makes big claims with absolutely no evidence to support them When he does offer evidence it is often anecdotal, with no reference to anything concrete He ll write something like a study was conducted in Canada a few years back in which X happened, and then use that as solid proof that X is universal Come one man Where s the citation You expect me to believe the outrageous claims you re making with no proof I felt like I was reading cult literature at times What s , some of his claims, without a good understanding of the context, can be taken as quite racist.I read one defense of his lack of evidence which argued that he came from the humanist tradition he was an English professor which does not rely on the scientific methods of hypothesis and experimentation, etc That s a terrible excuse If you re going to start spouting off about cognitive science and social psychology you better bring some hard evidence to support your claims or no one will take you seriously.I really want to give this book a higher rating, because some of his ideas are very interesting and sound plausible and I do think I have learned to look at media and world history in a new way But I could not in good faith recommend this book to a friend unless they were hardcore about media studies I could possibly forgive the lack of evidence and recommend it to someone with a caveat regarding such, but his terrible prose is perhaps an even bigger hurdle to get over than his credibility He presents his ideas in metaphors, but, because of the nature of his topics, sometimes it s difficult to be sure if he is being literal or metaphorical This may be cute to some, but it is embarrassingly bad for a scientific text Further, many of his theories are contradictory, which makes it evendifficult to understand or take seriously.I wish someone would go through this book, pluck the interesting and plausible ideas from it and present them in a clear way that exposes the contradictions and areas that requireresearch for support, because there is a lot of good food for thought in the pages of this book Unfortunately, I don t think those morsels are worth the effort of reading this book


  2. says:

    McLuhan is a nut 50% of what he says is completely unintelligible bollocks, 20% of it is kind of interesting throw away, and the other 30% is the most forward thinking genius that has yet to be realized it s kind of like he was looking into the future through fogged lensescouldn t quite make everything out, but a good enough ideas.


  3. says:

    Although it s now hard to fathom, Marshall McLuhan was once ranked amongst the world s top intellectuals Inspiring reverence and ire in equal measure, he guided the ignorant masses like a tweed attired Moses into the nascent era of mass communication Indeed, his star shone so bright that he even advised Pierre Elliott Trudeau in matters of media But as the 70 s drew to a close, McLuhan s celebrity waned as dramatically as it had risen These days, he is perhaps best known as the originator of Although it s now hard to fathom, Marshall McLuhan was once ranked amongst the world s top intellectuals Inspiring reverence and ire in equal measure, he guided the ignorant masses like a tweed attired Moses into the nascent era of mass communication Indeed, his star shone so bright that he even advised Pierre Elliott Trudeau in matters of media But as the 70 s drew to a close, McLuhan s celebrity waned as dramatically as it had risen These days, he is perhaps best known as the originator of phrases like the medium is the message and the global village, as well as for his brief cameo in Annie Hall Understanding Media, which was first published in 1964, constitutes the most representative expression of McLuhan s ideas It also explains his present day neglect Without a doubt, the book s thesis thatthe mass media of today are decentralizing modern living, turning the globe into a village, and catapulting twentieth century man back to the life of the tribe would have resonated with a post Second World War public, one questioning the civility of Western civilization However, looking back at McLuhan s theory from a 21st century vantage point, several significant defects become apparent.First, Understanding Media readslike a manifesto than a scholarly exposition McLuhan makes grand assertions, but rarely argues for them Evendisappointing, he consistently disparages rival views, but fails to offer any concrete refutations But methodological unsoundness notwithstanding, many of McLuhan s predictions have simply failed to come true e.g., automobiles aren t obsolete, learning as opposed to teaching isn t a job and television hasn t fostered viewer participation.Second, much of McLuhan s influence has been founded upon faulty readings of his work Take, for instance, the phrase the medium is the message Ostensibly, this should be synonymous with something like the form of a communication is its content Not so As McLuhan aficionado Mark Federman explains, the words medium and message are here being used in a highly idiosyncratic way See, McLuhan takes medium to encompass any extension of ourselves, from television and comic strips to cities and roads In other words, a medium is any technology that affects how we interact with the world And with comparable obscurity, Understanding Media defines message as the change of scale or pace or pattern Thus, we can rephrase the medium is the message as follows Technologies are the rate at which they alter our interactions with the world Or to borrow Federman s own translation We can know the nature and characteristics of anything we conceive or create medium by virtue of the changes often unnoticed and non obvious changes that they effect message.Is this claim true False Trivial Nonsensical Honestly, I don t really care But in any case, McLuhan s transitory fame surely didn t hinge upon any such interpretation.In addition to its obscurity and lack of argumentation, Understanding Media also suffers from surprisingly bad writing I was expecting some kind of proto Baudrillardian prose poetry, which would have suited the book s themes of instantaneous information and mass communication But lamentably, McLuhan s style is clunky, repetitive and incredibly dry Emphatically not recommended


  4. says:

    Part I Introduction The Medium is the Message Media Hot and Cold Reversal of the Overheated Medium The Gadget Lover Narcissus as Narcosis Hybrid Energy Les Liaisons Dangereuses Media as Translators Challenge and Collapse the Nemesis of CreativityPart II The Spoken Word Flower of Evil The Written Word an Eye for an Ear Roads and Paper Routes Number Profile of the Crowd Clothing Our Extended Skin Housing New Look and New Outlook Money the Poor Man s Credit Card Clocks the Part I Introduction The Medium is the Message Media Hot and Cold Reversal of the Overheated Medium The Gadget Lover Narcissus as Narcosis Hybrid Energy Les Liaisons Dangereuses Media as Translators Challenge and Collapse the Nemesis of CreativityPart II The Spoken Word Flower of Evil The Written Word an Eye for an Ear Roads and Paper Routes Number Profile of the Crowd Clothing Our Extended Skin Housing New Look and New Outlook Money the Poor Man s Credit Card Clocks the Scent of Time The Print How to Dig it Comics Mad Vestibule to TV The Printed Word Architect of Nationalism Wheel, Bicycle, and Airplane The Photograph the Brothel without Walls Press Government by News Leak Motorcar the Mechanical Bride Ads Keeping Upset with the Joneses Games the Extensions of Man Telegraph the Social Hormone The Typewriter into the Age of the Iron Whim The Telephone Sounding Brass or Tinkling Symbol The Phonograph the Toy that Shrank the National Chest Movies the Reel World Radio the Tribal Drum Television the Timid Giant Weapons War of the Icons Automation Learning a Living


  5. says:

    Marshall McLuhan has suffered the fate of many quotable philosophers and critics like Nietzsche s pronouncement that God is dead, McLuhan s statement that the medium is the message has been tossed around by a populace that often fail to appreciate its full complexity Having now read through the entirety of Understanding Media, it is clear that although McLuhan often takes his pronouncements to unnecessary extreme, he is equally often incredibly insightful, offering up a revolutionary way Marshall McLuhan has suffered the fate of many quotable philosophers and critics like Nietzsche s pronouncement that God is dead, McLuhan s statement that the medium is the message has been tossed around by a populace that often fail to appreciate its full complexity Having now read through the entirety of Understanding Media, it is clear that although McLuhan often takes his pronouncements to unnecessary extreme, he is equally often incredibly insightful, offering up a revolutionary way to analyze the effects of technology media on culture, and over is occasionally stunningly prescient McLuhan s central argument is that the function of media is an acceleration in particular, an acceleration of a specific bodily sense function the telephone as an extension acceleration of speech, the phonograph as an extension acceleration of the ear, etc Yet the increased speed and reach of these particular media radically reorganize human interaction and communication, and therefore society at large The first section of Understanding Media is spent presenting this overall idea the second half of the book analyzes a multitude of case studies of media forms.I find McLuhan s ultimate message that we have utterly failed to understand the way in which media have effected our lives strongly resonates, and unfortunately, seems to have changed little in the 40 yeas since Understanding Media was written Much of what he predicted about the emergence of electronic media has come to pass for example, the collapse of the physical newspaper with the advent of near instantaneous news although the Internet wasn t even a concept when Understanding Media was written , although not all McLuhan also predicted that the instantaneous transmission of information would break the American reliance on the automobile, which unfortunately has not come to pass In fact, the changes in media are happening at a greater pace now than ever before yet our ignorance about how media is reshaping social interaction remains as strong as ever.McLuhan s greatest weakness is his tendency to make huge proclamations without providing adequate evidence Sometimes he presents strong anthropological, sociological, or literary evidence to back up his claims, but not always sometimes the reader is left somewhat adrift, trying to process the veracity of some bold pronouncement This is an important failure for a piece of cultural criticism, but the strength of McLuhan s ideas make Understanding Media an important read nonetheless


  6. says:

    The problem with so much au courant media theory is that it a goes out of date real fast, and b is frequently falsified within ten years McLuhan sometimes hits the mark becoming an early predictor of, among other things, the Internet but also totally fails at predicting the future the other half of the time.Some of his observations are quite astute Other observations seem like meaningless, foundationless claims Yes, there were vast cultural shifts with the arrival of the printing press The problem with so much au courant media theory is that it a goes out of date real fast, and b is frequently falsified within ten years McLuhan sometimes hits the mark becoming an early predictor of, among other things, the Internet but also totally fails at predicting the future the other half of the time.Some of his observations are quite astute Other observations seem like meaningless, foundationless claims Yes, there were vast cultural shifts with the arrival of the printing press in the West But the whole concept of hot versus cool media is suspicious, as are some of his inferences, la Freud.However, he s so damned bright that I was still wowed It s a thick book, and jam packed with original ideas I don t especially care that a significant amount seems suspicious There s still real gold to be found here McLuhan was to media studies as Freud was to psychology, Eliade to comparative religion, or Durkheim to sociology a thinker who, while flawed, revolutionized a discipline, and for that alone is respectable


  7. says:

    McLuhan wrote this in the 1960s to describe the state of media which was then beginning to take on its still rapidly evolving electronic form He coins now well known phrases like the medium is the message and global village He was also the one who first said that if archeologists looked at our society a thousand years from now, they would find that our advertising is what says the most about our values and beliefs.I was alternately fascinated and sceptical as I read this book Much of it McLuhan wrote this in the 1960s to describe the state of media which was then beginning to take on its still rapidly evolving electronic form He coins now well known phrases like the medium is the message and global village He was also the one who first said that if archeologists looked at our society a thousand years from now, they would find that our advertising is what says the most about our values and beliefs.I was alternately fascinated and sceptical as I read this book Much of it is fantastic well researched, in depth, and brilliant For example, all of McLuhan s descriptions of how literacy creates very much simpler kinds of people than those that develop in the complex web of ordinary tribal and oral societies He also says that language does for intelligence what the wheel does for the feet and the body It enables them to move from thing to thing with greater ease and speed and ever less involvement Language extends and amplifies man but it also divides his faculties His collective consciousness or intuitive awareness is diminished by this technical extension of consciousness that is speech McLuhan describes in depth how mechanization taught us to think in very linear terms and to see life as a series of causes and effects As the electronic world began to take over in the 50s and 60s, McLuhan predicted many of the ways it would change us now in 2012 we are tied to our various screens, we deal with constant media fallout, and we expect things to be instant, which has ended our reliance on lineality and allowed us to greatly expand our knowledge and collective awareness Other parts of the book, however, are dated or confusing and the book as a whole is a little bit repetitive There were also plenty of parts of this that were completely over my head I very much enjoyed McLuhan s multi disciplined approach to his subject He freely quotes Shakespeare and James Joyce along with the academics and philosophers I expected A few other quotations that I want to hold onto The instant character of electric information movement does not enlarge, but involves, the family of man in the cohesive state of village living Words are a kind of information retrieval that can range over the total environment and experience at high speed What we have today, instead of a social consciousness electrically ordered, however, is a private subconsciousness or individual point of view rigorously imposed by older mechanical technology This is a perfectly natural result of culture lag or conflict, in a world suspended between two technologies Just as we now try to control atom bomb fallout, so we will one day try to control media fallout Themes media, mass media, history, literature, philosophy, globalization, technology, tribalism, neuroscience, lineality causation vs instant concurrent


  8. says:

    Chapters The Medium Is the Message Media Hot and Cold Some Notes Media as extensions of the human body mind Media come in pairs, one containing the other thus the medium is the message Exceptions Speech and electric light Media are agents of change re experience interaction use of the senses A new medium does not replace an old one Cool media Low definition, high participation Hot media High definition, low participation Nervous system protects from new media environment by Chapters The Medium Is the Message Media Hot and Cold Some Notes Media as extensions of the human body mind Media come in pairs, one containing the other thus the medium is the message Exceptions Speech and electric light Media are agents of change re experience interaction use of the senses A new medium does not replace an old one Cool media Low definition, high participation Hot media High definition, low participation Nervous system protects from new media environment by blocking perception Narcissus, narcosis


  9. says:

    An original book, certainly Useful academically, especially to make sense of those little details you don t seem able to fit anywhere Pretty heavy to follow at times, but deff worth reading and rereading when needed.


  10. says:

    Written in 1964, this book is startling in it s prescience and extrapolation of the possibilities of technological growth, and still has much to offer in the understanding of sociological change The media of the title is not the same definition as is now commonly held Although it does include television, radio and print, McLuhan s media can be takenbroadly to be any tool, technology or invention of man, which he explains as having a primary role in the extension of our senses, commun Written in 1964, this book is startling in it s prescience and extrapolation of the possibilities of technological growth, and still has much to offer in the understanding of sociological change The media of the title is not the same definition as is now commonly held Although it does include television, radio and print, McLuhan s media can be takenbroadly to be any tool, technology or invention of man, which he explains as having a primary role in the extension of our senses, communications and control, for example he starts out with oral speech and works through examples from use of papyrus and the phonetic alphabet, to the building of roads, housing, money, clocks, printing press, photography, telegraphy, films, radio and the then emerging ubiquity of television The main thrust of the book is that society has consistently been blind to the transforming power of new technology to alter the structure of society, instead focussing on whatever content was being broadcast via the medium, hence his well know phrase the medium is the message One of the clearest examples would be the massive transformation of society by the invention of the printing press in the fifteenth century, which led to the democratisation and diffusion of knowledge to the masses of course there is some interest in the contents of the books or tracts of the time, but it is the societal shift that is theimportant implication of this technology The Guttenberg print process is a key theme throughout the book, as McLuhan pinpoints this as the birthplace of industrialisation, individualisation and mechanisation, and in general is the root of all Western society s psychic mode of thought, it is here he says, that modern man is split from tribal man Where tribal man held an inclusive view of the world and was located within and was part of the external world, modern man, with the advent of movable type, began a process and acceptance of uniform and lineal modes of thought and action, a process of specialization and fragmentation According to McLuhan, this breaking down of a cohesive view of the world has alienated modern man from himself and from the rest of society, and this distancing of himself, this separation of action, without reaction is what has allowed many of the modern evils of the world such as war and social inequalities It is with the birth of electric technology that McLuhan sees the next massive stage of societal upheaval that will rival the changes inculcated by movable type McLuhan describes the growth of mechanisation as an explosive process as we move further apart andspecialist, but foresaw in electrical technologies a remedy to this, that electrical technology and communication would lead to an implosion, a drawing together of various strands of specialisation, and bring in depth involvement in process and knowledge It is from here that his other famous phrase arrives, the global village Reading much of his extrapolation of these electrical networks, it s an uncannily close description to the way the internet and global economy have developed.Ultimately the most valuable lesson in the book is that we have to stand back and see the larger picture to fully understand how a technology affects us, but the book is also curiously na ve and shot through with a science fictional optimism that can t fail to make you smile, with it s belief that electric technologies would return man to a utopian tribal state of harmony with the world and hold warm fuzzy feeling towards others due to his direct instantaneous link and gestalt about the state of the world, through this inclusive electrical and knowledge field All in all however, a highly recommended read

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